Time is of the essence when dealing with multiple reward signals and non-linear utility. In this paper we argue that the current main approaches in multi-objective RL (SER and ESR), and successor features, are insufficient. While each approach deals with non-linear effects on user utility on different timescales, none of them take into account that different effects happening on different timescales can happen within the same decision problem. We motivate that this can indeed be the case by an example, both intuitively and numerically, leading to a new perspective, and a significant and non-trivial gap in the literature.